1. Introduction

This Privacy Policy describes how SMIT GROUP d.o.o. ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or purchase from underglowup.com. We are committed to protecting your privacy in compliance with GDPR, UK GDPR, CCPA, and other applicable laws.

2. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the "Last updated" date revised accordingly.

3. What Personal Information We Collect

A. Information You Provide — contact details (name, email, phone, address), order and billing information, account login details, shopping activity, and customer support communications.

B. Information We Automatically Collect — via cookies: IP address and geolocation, browser and device type, pages viewed, referrals and click behavior.

C. Information from Third Parties — Shopify, payment processors (Stripe, PayPal), advertising and analytics platforms (Meta, Google Ads).

4. How We Use Your Information

To process and fulfill orders, manage accounts and customer service, send transactional and marketing communications (with consent), prevent fraud, improve our Site, and personalize your experience.

Legal bases: Art. 6(1)(b) GDPR – contract necessity, Art. 6(1)(f) – legitimate interest, Art. 6(1)(a) – consent.

5. Cookies and Tracking

We use cookies to store preferences, perform analytics, enable secure checkout, and serve targeted ads. By using the Site you consent to cookies. Manage preferences via your browser settings.

6. Data Sharing

We share data only with service providers (Shopify, payment gateways, fulfillment partners), marketing partners (with consent), and government bodies if required by law. We do not sell your personal data.

7. International Data Transfers

Data may be processed outside your country. For EEA/UK transfers we use Standard Contractual Clauses (SCCs).

8. Data Retention

We keep data only as long as needed for order processing, legal obligations, and business improvement. When no longer needed, data is deleted or anonymized.

9. Your Privacy Rights

You may access, correct, delete, restrict, or port your data, object to processing, withdraw consent, or file a complaint. Contact info@underglowup.com to exercise your rights.

10. Marketing Preferences

Unsubscribe from promotional emails at any time via the link in our emails. Transactional emails may still be sent.

11. Security

We use industry-standard methods to protect your data. No system is completely secure — use caution when sharing sensitive information.

12. Children's Privacy

Our Site is not intended for children under 16. We do not knowingly collect their data.

13. Third-Party Websites

We are not responsible for the privacy practices of linked websites. Please review their privacy policies before interacting with them.